Source Edge Ltd. is a prominent and reputed IT distributor in Bangladesh. SEL. has started its operation as an Authorized Business Partner of Global number-1 digital entertainment Brand ‘CREATIVE’. CREATIVE is most popular & pioneer Brand at Multimedia Products segment in booming IT Industry in Bangladesh. SOURCE EDGE LTD is working as proud authorized Business Partner of Creative brand in Bangladesh Since 2009. In line with our existing distribution process, we provided distribution of hardware, networking infrastructure, software, servers, multimedia, lifestyle and various consumer electronic products, services & solution around the country. Source Edge Ltd, within a short span of time, has become a reliable IT house as a hardware, software and network wings in the Booming IT Market in  Bangladesh.

SEL also have exclusive authorized Distributor of world class Brand ‘MERCURY’, DEEPCOOL, LEVEN and PATRIOT & GALAXY (OEM BRAND). We have received many awards from our partners and IT market in Bangladesh.

Year of establishment :

SEL. was incorporated in Bangladesh as a private limited company in the year of 2008 under the Companies Act-1994 with a vision is to build a “Digital Bangladesh for today and Tomorrow”. SEL 18 years of business experience has meted massive status in IT Industry in Bangladesh. SEL offer wide range of services like- networking solutions, Innovative business approach, resource mobilization quality assurance superior service have been the factors to help our businesses increase productivity.

In 18 years, We have worked with number of Local and International Development Agencies, government, semi-government, private organizations, Banking and non banking Institutes, Multinational and local corporate bodies. With contributing to better technological advancement, Products & product quality, rational price, honest after sales service, effective and efficient management and social awareness activities.

Mission digital empowering of Bangladesh :

SEL. contributing for the better life and living conditions of the people we become a leading IT solutions provider to delivered high quality customer service and build up long term relationship with our clients through effective CRM policy to generate digital empowering of Bangladesh.

Vision :

“Digital Bangladesh for today and Tomorrow” vision is Collaboration with modern lifestyle; test and needs to keep our mind and frequently attain to the citizen of digital world.

Pricing Strategy :

Pricing strategy which would enable the customers with different choices & preferences getting interested into buying our products like –

  • Premium pricingstrategy for our customer in the early days of a product’s life cycle.
  • Pricing for Market Penetration strategiesaim to attract buyers by offering lower prices on goods and services.
  • Economy pricing for the most price-conscious of consumers.
  • Price skimmingstrategy for maximize sales on new products and services
  • Bundle pricing strategyfor multiple products to the potential customers

Promotion Strategy :

We believe an effective promotional strategy can attract new customers to our business and makes it easier for our business to get bigger sales by combining items into special package offers. So, we provide the right business information, differentiate of our products, increase sales, accentuate the value of our products and stabilize our sales in through of our Promotion. Like -

Way of marketing strategy :

We are constantly collecting current market information for our business development or present initiative. We are developing our marketing strategy by the way of collecting data from internal source, through marketing intelligence & also by conducting marketing research.

Award & Achievements :

  1. “BEST PAVILION” Award in BCS ICT WORLD- for CREATIVE Brand
  2. “BEST OUTLET”Award for “BCS Laptop Bazar”, Shantinagar.

Environmental factors to be considered :

We considered quite a few macro environmental forces as we intended to be involved in this kind of business. Positive changes in the technological environment over the years have made Bangladesh growing rapidly in the area of information technology & telecommunication. So we selected our products and brand as well as our service and social activities in basses of Environmental factors to be considered.

Our Brand :

Creative was founded in Singapore in 1981 with the vision that multimedia would revolutionize the way people interact with their PCs. With the passage of time, Creative has become Global leader in a digital entertainment Multimedia products. Creative is providing wide range of multimedia product like Speaker System, Sound Cards, web cams, Earphone, Headphone & Headset, MP4 player, video Camera & many more multimedia solutions in Bangladesh. Creative is serving in Bangladesh from last 18 years with their product quality & services through Authorized Distributor in Bangladesh. SOURCE EDGE LTD is working as proud authorized Business Partner of Creative brand in Bangladesh Since 2009. Now a day’s CREATIVE is most popular & pioneer Brand at Multimedia Products segment in booming IT Industry in Bangladesh.

‘MERCURY’ brand of computer components and peripherals, life style products and various consumer electronic products & services. Since its inception in 1978, ‘Kobian Group’ is the proud owner and manufacturer of ‘MERCURY’ & ‘iXA’ brand. Mercury has always led the way, breaking boundaries and taking challenges head on to consistently develop competitive and innovative IT products to meet the trend of rapidly increasing customer demands. Today, with more than 31 years of experience in the industry, Mercury has factories in different parts of the world, 12 strategically located offices worldwide and more than 250 global distribution channels to facilitate their operations. Current market reach of Mercury & iXA includes Europe, USA, Middle East, ASIAN Countries, India and Indian Subcontinent. Mercury is trying to serve wide range of quality IT related products and services around the world at a very affordable price. In Bangladesh, Mercury Brand is serving during the last 1.5 decade and has become popular with its IT products at affordable price. SOURCE EDGE LTD is now exclusive distributor of Mercury Products in Bangladesh.

Deepcool was founded with the mission of providing the best performance & humanized thermal solutions for worldwide customers. Deepcool design and manufacture a comprehensive range of high quality products, covering desktop cooling solutions, laptop cooling solutions, server cooling solutions, embedded cooling solutions, and other thermal components. Ever since the stunning victory of Deep Blue, a program running on an IBM supercomputer, over Gary Kasparov, then world chess champion, in 1997, it has been clear that computers would be the most powerful tool of human being. At that time, we started our computer cooling business. We hoped our products could be as great as Deep Blue. With that in mind came the name Deepcool. Deepcool have been qualified by ISO 14000 Environmental Management System in terms of environmental on servation, energy saving and consumption reduction. All our products are compliant with RoHS and WEEE directives. SOURCE EDGE LTD is proud to be a exclusive distributor of Deepcool brand in Bangladesh.

Patriot founded in 1985, designs, manufactures and markets high performance, enthusiast memory modules, flash memory, and mobile accessory products with the objective of offering a perfect blend of quality and value for consumers. Patriot’s goal is to be your memory solutions provider with high quality products and services that are value priced. Patriot ensures that every product meets or exceeds the highest level of standards. Where stringent tests are conducted to ensure the quality of the product is not compromised. These tests include real world stress tests, drop tests and over charge test. SOURCE EDGE LTD to be the Patriot brand of choice for the computer and consumer electronic industries with a commitment to quality and customer service. Commitment, focus on innovation in technology, product quality, and customer satisfaction are the key enablers of our future success.

J&A Information Inc. the manufacturer of LEVEN memory was established in Taipei since 1996 and producing memory module as its main product. We have more than 20 years’ experiences in the memory storage industry. We manufacture all of our products in Taiwan and control the quality by strict standard. In 2016, we launched our own brand ‘Leven’, which successfully entered the European and Southeast Asian markets as a range of affordable and high-quality products. Our products are certified by SGS, RoHS and KC to increase competitiveness. Under the leadership of our outstanding international marketing team, the products have entered different market with best quality and competitive price successfully. As a professional manufacturer, our goal is to provide good quality with a profitable price, and sincerely looking forward to establishing win-win business with you.

J&A Information Inc. is one of the leading suppliers for all kinds of memory modules in Taiwan. We operate under the philosophy of “More Reliability, More Service, More Benefits”.

Authorized Partner Of :

Deepcool, Patriot, Creative, Leven, Mercury

Our Clients :

We have worked with number of Local and International Development Agencies, government, semi-government, private organizations, Banking and non banking Institutes, Multinational and local corporate bodies. With contributing to better technological advancement, Products & product quality, rational price, honest after sales service, effective and efficient management and social awareness activities.

Human resource Management and Business success :

SEL Believes that in our organization all employed is talented to serve the customer and driven in business with his/her best ability and we ensure they are equipped for success.  SEL. also believes Human Resource is most valuable assets in our organization. So, we always trying to improved our employed individual skill by different type of training because individual skill impact on our business success.

Team Work: We embrace different people to create opportunities and performance through teamwork and diversity. We also emphasize communication, coordination, and respect from all team members to encourage our positive work environment.

INNOVATION, we actively seek out individuals that can identify opportunities and develop new ideas to help SEL remain a market leader in the technology business.